Midori Shoes

Women’s stylish shoes, e-commerce shopping cart

AboutThe Client

Through a referral, the client requested to have an online shopping cart system that offers women’s shoes and related accessories.

The online store is to create a friendly user experience to customers who want to purchase a wide variety of heels, boots, and regular shoes. At affordable prices, the client wanted the website to create an experience for customers to want to return again when new products are released.

The website required to be convenient for the client to easily maintain customer orders and process them without much effort. The team had the perfect idea and platform necessary to provide this.


About this project

An e-commerce shopping cart system that is fully operational and has all products uploaded onto the store catalog. The initial development request was for the website to be completed with minimal end user work to quickly start selling.

The categories were created based on the style of shoe, and also the shoe brand line. Two navigation areas allowed customers to quickly reach the landing page for the type of shoe the customer was seeking.

A comprehensive attribute drop down was created for the shoe size and/or color. With this in mind, a shoe chart was also applied to the landing pages for customers to access and have the proper fitment.

Other notable features were search engine friendly URLs, search engine optimized (SEO), custom payment checkout, and an export/import tool to easily upload and update products.